Applying tailor-made Growth Hacking to SMEs

Abstract

Since the introduction of Growth Hacking, numerous papers researched company-specific implementations, thus making their solutions not versatile enough to apply to other companies. This paper proposes a Growth Hacking method suitable to SMEs by providing 4 step-by-step activities: Diagnose, Design, Implement and Monitor. These activities are visualized with Process-Deliverable Diagrams and result in suggested Growth Hacking tools, by a recommendation system, to be implemented at the SME in case. While not fully validated, with further research, this method should be easily applied to SMEs in an affordable and effective way to implement Growth Hacking and allowing SMEs to grow faster.