The effect of entrepreneurial behaviour on multinational performance in sub-Saharan Africa moderated for corporate culture: Business potential for multinationals

Abstract

This thesis focus on the business potential of sub-Saharan Africa by examining the effect of entrepreneurial behaviour on firm performance. The entrepreneurial intentions of the population in three sub-Saharan African countries were assessed on its effect on the performance of seventy-two foreign subsidiaries in the same region. This work contributes to the existing knowledge on the effect of entrepreneurial behaviour on firm performance and helps to better identify business opportunities in sub-Saharan Africa. Additionally, by reviewing the current literature on the role of corporate culture and entrepreneurial behaviour, this study adds corporate culture as a moderating effect in the analysis. The results reveal that entrepreneurial behaviour does not statistically significantly affect the firm performance of foreign subsidiaries in sub-Saharan Africa. However, as aspects of corporate culture, individualism, power distance and indulgence versus restraint were found to be significant moderating effects on the relationship between entrepreneurial behaviour and firm performance.