The Art of Authorial Personas: An Exploration of Authors’ Use of Social Media for Branding

Abstract

The objective of this thesis is to understand how authors use social media to brand themselves. In order to understand this, it is useful to study cases of authors who are actively participating on several social media platforms. This thesis will be using author John Green as a case study. Green has over a million followers on several platforms. By close-reading Green’s social media posts and analysing his content, it will become clear how Green uses social media to brand himself.