The Net Zero trend: a critical analysis in the goals and strategies published by businesses

Abstract

This thesis aims to better understand the use of the sustainability trend Net Zero within energy companies, worldwide. The rise in the use of sustainability trends has significantly accelerated following the Paris Agreement and new global regulations, highlighting the need to comprehend how these trends are applied in practice. Therefore, this explorative research takes six companies, with headquarters located in different continents, as a case study. The aim of this research is to connect this