Exploring user interactions with Generative AI for Product Design

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Master Thesis

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Abstract

This project aims to investigate the potential of Generative AI for product design by exploring the application of a prompt-to-image generative AI tool(which is based on the stable diffusion model) in generating new products (in this case: bikes) tailored to individual users’ specific needs and preferences. Traditional recommender systems select and recommend an item from a pre-existing database, while Generative AI generates new items based on user input. The research questions that this thesis

Keywords

Generative AI; user research; product design; diffusion model

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